Costs of selling a property Part 2: Marketing & Advertising
Rural Property NSW outlines the approximate cost of marketing rural property and explains why an effective campaign pays dividends.
Effective marketing is a crucial part of maximizing the sale price of your property, even though justifying an advertising budget can be challenging when you can’t immediately see the effect on potential buyers. In the second post of a three-part series, Rural Property NSW gives you a straight forward explanation of property marketing expenditure.
We understand that every situation is different, but all sales have at least one thing in common - everyone wants the top sale price for their property. To achieve this, we need to create competition for the property through a smart, strategic marketing campaign. This is a critical part of the sale.
While the property may end up being sold to a local purchaser, advertising widely and generating interest from outside the district maximizes the price achieved.
Marketing budgets often range from 0.5% to 1% (ex GST) of the value of the asset. Keep in mind that advertising savings might be achieved if the property is marketed as part of larger Rural Property NSW promotion, so forward planning can result in savings.
We have an extensive cross media advertising strategy in place which will see your property marketed across print, web and social media.
Print advertising remains the cornerstone of marketing rural properties and Rural Property NSW ensures that your asset is advertised prominently in a publication most likely to reach prospective purchasers.
Our well established social media presence (Facebook, Twitter and Linkedin) allows us to access a market specifically tailored for your property. Property sale posts through our Facebook page consistently reach targeted audiences of over 60,000 and reliably generate solid leads.
We provide extensive internet coverage across recognised national sites as well as our modern, customized website www.ruralpropertynsw.com.au.
Forward planning is the key to any successful sale. If you would like to have a confidential, obligation-free discussion about your property, please call Michael Guest on 0429 921 700. It’s never too early to explore your options.
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